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New appointment to adidas AG executive board

The supervisory board of adidas AG has appointed Roland Auschel to the company’s executive board. Mr Auschel has held his current role of chief sales officer multichannel markets since July 2007, and is now to assume responsibility for global sales at board level.

The adidas AG executive board is expanding from four to five members: Herbert Hainer (chief executive), Roland Auschel (global sales), Glenn Bennett (global operations), Robin Stalker (chief financial officer) and Erich Stamminger, (global brands). Michael Stanier, chief sales officer consumer direct, and Harm Ohlmeyer, chief ecommerce officer, will report to Mr Auschel.

Mr Auschel holds a BA in European Business Studies (UK) and an MBA (US), and joined adidas in October 1989 as a strategic planner. During his 23-year career with the company, he has held senior management positions on a local, regional and global level, including business unit manager, key account manager Europe, managing director market central (Germany, Austria and Switzerland) and head of region Europe, Middle East and Africa adidas Group.

Photograph shows Roland Auschel who, after a 23-year career with adidas, will now be responsible for global sales at board level.

Publishing Data

This article was originally published on page 2 of the November 2013 issue of SATRA Bulletin.

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