New ISPO summer show in China
Visitors to the ISPO Beijing winter show will also have the opportunity to attend a summer fair.
The organisers of sports product fair ISPO have announced the launch of a summer edition of the show to be held in China during 2015. This new platform is said to have been created in order to meet growing demand reportedly expressed at the ISPO Beijing winter show over the past ten years.
According to Klaus Dittrich, chief executive of Messe München, which arranges the event, the industry wants a second platform for producers and retailers to do justice to the dynamic developments of the Chinese sporting goods market. He added that the action, performance and water sports sectors are currently growing substantially every year while, at the same time, specialist retailers are being transformed into multisegment sellers.
Market research is scheduled to be conducted among participants at the ISPO Munich and ISPO Beijing exhibitions in 2014, as well as at the ISPO Academy Shanghai in June. This feedback will then be integrated into plans for the new summer show in China.
This article was originally published on page 6 of the February 2014 issue of SATRA Bulletin.