London College of Fashion receives footwear book
SATRA has officially presented its Basic Shoemaking book to Cordwainers at London College of Fashion – a global leader in footwear education which, throughout its 125-year history, has indirectly supported, shaped and influenced the industry. The value of the UK footwear market stands at £6 billion, therefore students and alumni play a valuable role in the British economy, in which innovation and creativity have become so important. College footwear lecturer Ian Goff was responsible for ordering the Basic Shoemaking books for students to purchase. He said: “We enrolled over 100 students this year on our footwear courses and have similar numbers in years two and three, so I predict a high demand for the SATRA book.”
SATRA's Head of Communications Jake Locke officially presented the book – which describes and outlines the entire shoemaking process from pattern cutting to final inspection – to the college. In addition, SATRA footwear technologist Simon Courtney spoke to the students on the importance of product development and testing to protect and enhance brand perception.
“It was fantastic to hear so many questions from students after the talk,” said Mr Locke, “which illustrates their enthusiasm for all aspects of shoemaking.”
London College of Fashion is to arrange a visit for students to SATRA's research and testing facilities later in the year, which it hopes will be the start of a more collaborative relationship for the benefit of students and, ultimately, the UK footwear industry.
“It is exciting to be exploring a relationship which will include some of the future leaders of footwear design and manufacture,” continued Mr Locke. “There has been a huge response to the book from footwear companies throughout the world. Many have ordered extra quantities after receiving a copy and seeing the depth of technical content in Basic Shoemaking. We hope the Cordwainers students find it equally as valuable.”
Photograph shows Ian Goff (centre) receiving the Basic Shoemaking book from Jake Locke (right). SATRA’s Simon Courtney (left) later gave a talk to students.
This article was originally published on page 3 of the March 2014 issue of SATRA Bulletin.