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Meeting members at FIMEC

SATRA personnel attended this year’s FIMEC fair to introduce our services to the region’s footwear producers.

The recent 2014 FIMEC footwear components fair, held in the Brazilian city of Novo Hamburgo, drew some 40,000 visitors from over 40 countries during the four days of the event. The largest exhibition of its kind in South America, its five halls housed a total of 600 exhibiting companies which showcased a total of 1,200 brands.


SATRA’s Oliver Chandler (left) and Maria Sanchez (right) with David Oliveria and Luiz Fernando Malta of White Lake

For SATRA, FIMEC has been a key platform to address and inform Brazilian manufacturers on the various ways that SATRA supports the global footwear industry. SATRA was represented by South American Business Manager Oliver Chandler, who was accompanied by Divisional Manager Peter Allen, Head of Research Tom Bayes and Technologist Maria Sanchez.SATRA members from Brazil exhibiting at the show included Flecksteel, Flexnyl Ziperes, Globafit, ITM, JBS and Linhanyl. In addition, Coim, DESMA, Groz Beckert, Paladin, Vibram and other international member companies presented their products and services at the fair.


Oliver Chandler and Maria Sanchez provided a ‘member of SATRA’ display badge to Luigi Valdini’s Eliecer Baldospín

“We always learn a great deal about the Latin American market during FIMEC,” Oliver Chandler commented. “It is an ideal platform to better understand the obstacles faced by Latin manufacturers and highlight some of the many solutions that SATRA has to offer. We are extremely excited to have welcomed three new SATRA members during the event.”

New members welcomed


Oliver and Maria also met PCA Brazil’s Paolo Almeida (left) and Patricio Cherrez – company director of Buffalo

Brazilian company White Lake Equipamentos Profissionais is a manufacturer and brand of performance footwear utilised by Latin defence forces. The company also produces high-performance footwear for climbing, trekking and many other outdoor sports.

Luigi Valdini – based in Ambato, Ecuador – produces formal, casual and sports footwear, and supplies safety footwear to the Ecuadorian Air Force, Army, Navy and police. Company director Eliecer Baldospín commented: “Being a SATRA member will guarantee that Luigi Valdini has quality standards in all its processes… which means customer satisfaction and continuous improvement with a view to increasing profitability.”

Calzado de Seguridad Industrial Buffalo – also based in Ecuador – specialises in safety and industrial footwear, and produces approximately 18,000 pairs each month. According to director Patricio Cherrez, being a member of SATRA certifies the quality of products, globally. “SATRA is a reference of quality for our products and the end-user will feel backed by a long-standing company,” he said.

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Publishing Data

This article was originally published on page 11 of the May 2014 issue of SATRA Bulletin.

Other articles from this issue »