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Rihanna named PUMA creative director

The singer will work with PUMA’s internal product creation team to create new styles.

PUMA recently announced a multi-year partnership with singer Rihanna, who will become the brand’s global ambassador for women’s training. According to PUMA, Rihanna ‘embodies everything that PUMA stands for, and her unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand’.

The 26-year-old Barbadian singer will also assume the role of PUMA’s creative director for women’s training wear, and as such will directly influence product collections while working in partnership with the company’s internal product creation team. As part of her role, she will design and customise classic PUMA styles, as well as create new styles to add to the product portfolio. Rihanna will also play a major role in PUMA’s ‘Forever faster’ campaign, alongside stars of sport such as Usain Bolt and Sergio Aguero.

Publishing Data

This article was originally published on page 4 of the February 2015 issue of SATRA Bulletin.

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