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Mizuno signs design deal with Lamborghini

Japanese sportswear producer Mizuno has teamed up with Italian carmaker Lamborghini to make a co-branded running shoe, the Wave Tenjin, which was launched at the recent Geneva Motor Show. This new release is part of a five-year partnership that will deliver sports apparel as well as footwear.

Takeshi Shichijo, director of Mizuno, said: “Signing this agreement is a genuine honour for Mizuno. The Lamborghini marque is renowned worldwide and is in perfect harmony with Mizuno’s commitment to technology, innovation and quality. This is the perfect platform through which to introduce Mizuno to enthusiasts of the Lamborghini brand.”

From the latter part of 2015, the collection of Mizuno footwear and clothing bearing the Automobili Lamborghini logo will be on sale through Mizuno retailers, selected shops and Lamborghini dealers around the world.

Photograph shows Mizuno’s Takeshi Shichijo discussing the new agreement with Stephan Winkelmann of Lamborghini at the Geneva Motor Show.

Publishing Data

This article was originally published on page 2 of the May 2015 issue of SATRA Bulletin.

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