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Calls for 'Made in Pakistan' tagline

Pak-China Joint Chamber of Commerce and Industry (PCJCCI) president Shah Faisal Afridi has encouraged the use of a 'Made in Pakistan' message when the nation’s exporters are targeting international markets. The main issues under debate during discussions between the PCJCCI and a delegation from the Pakistan Footwear Manufacturers Association (PFMA) were the quality and value addition of footwear and leather-related products, and the marketing and placement of such Pakistani-made goods in the international market.

According to Mr Afridi, initiatives should be taken by stakeholders in the Pakistani footwear industry in order to compete against international footwear brand owners. He added that modernisation in designs and the introduction of new production techniques should be practiced by avoiding what he termed 'conventional ways'.

Mr Afridi stressed that Pakistani businesses should be totally based on the customers' needs, and that marketers must be customer-oriented rather than putting the producer first. He emphasised that the creation of a dynamic footwear industry would not be possible without knowing international market needs, such as demands for aesthetics and comfort.

During the event, PFMA secretary-general Liaqat Ali Qamar asked about the opportunities available in China and enquired how the PCJCCI could help to develop exports of footwear into the Chinese market. He suggested that designs for traditional Pakistani footwear could be modified and exported to China and other potential markets.

Publishing Data

This article was originally published on page 3 of the July/August 2016 issue of SATRA Bulletin.

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