New president for Under Armour North America
During the time that Jason LaRose oversaw e-commerce, Under Armour’s online sales rose by over 71 per cent.
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Sports apparel producer Under Armour has named Jason LaRose as its new president for North America. He will succeed Matthew Mirchin, who will become a strategic advisor on global revenue to the company. Mr LaRose joined Under Armour in 2013 to head its global e-commerce section, and became senior vice-president of digital revenue two years later. During the time that he has led his current department, online sales have reportedly grown by 71.6 per cent to an estimated $377.5 million, up from $220 million in 2013. Prior to joining Under Armour, Mr LaRose spent two years as senior vice president of e-commerce at apparel retailer Express Inc and nearly five years as a vice president at Sears Holdings Corp.
Publishing Data
This article was originally published on page 6 of the November 2016 issue of SATRA Bulletin.
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