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Another successful Guangzhou show

A report on this year’s International Shoes and Leather fair.

The 27th International Exhibition for Shoes and Leather – one of the most influential footwear and leather fairs in Asia – opened its doors in Guangzhou, China on 31st May 2017. Over 30,000 trade visitors from more than 60 countries and regions were expected to attend the three-day event, where they aimed to source shoemaking and tanning machinery, leather, hide and other footwear materials, accessories, components and chemicals. Over 800 companies from 20 countries and regions were scheduled to showcase their latest products and technologies.

A regular exhibitor at the Guangzhou Shoes and Leather show, SATRA was represented this year by divisional manager Peter Allen, China office manager Liam Donnelly and a number of other team members from both China and the UK. Barry Li, Bill Tang and Shally Li from Team Testing (the authorised distributor in China of SATRA-built laboratory test equipment) were also present at the fair.

In addition to demonstrating the SATRA STM 505 dynamic footwear water resistance tester, video presentations were shown on a range of SATRA machines and systems. A good number of delegates took the opportunity to discuss their testing requirements and laboratory development needs, and very positive feedback was received on SATRA’s range of products and services. Visitors to the SATRA stand came from mainland China and overseas, and showed particular interest in SATRA’s systems, test equipment, services and membership.

As part of the event programme, Peter Allen presented a seminar entitled ‘The critical role research and validation can play in bringing new products to market’, which was translated into Chinese and was well received by all in attendance. Meanwhile, SATRA’s Vivien Hsieh was one of the judges for the International Footwear Design Competition held during the show.

The photograph above shows delegates visiting the SATRA stand to discuss their testing requirements and laboratory development needs.

Publishing Data

This article was originally published on page 47 of the July/August 2017 issue of SATRA Bulletin.

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