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SATRA expands China office

SATRA’s facility on Hongwei Road in Dongguan has been further expanded by the acquisition of additional office space.

The development of SATRA’s China office will allow for more staff to be employed at the location, thus boosting our industry-leading technical services as demand continues to grow. Originally opened in 2012, SATRA’s China office was enlarged a year later by the acquisition of an adjacent property.

The Dongguan facility includes a fully equipped footwear testing laboratory and large training rooms. Liam Donnelly, general manager of the China office, joined SATRA in November 2013, having gained considerable experience in the footwear industry at Bally, ECCO, Clark’s and Tata.

A number of large delegations from member companies have visited SATRA’s China office since its establishment. This has provided the opportunity for SATRA experts to explain about the assistance that can be provided to Chinese members, including laboratory testing, sales and calibration of test equipment, laboratory accreditation and management systems. We are pleased to arrange open days for any member company or supplier that would like its staff to visit our Dongguan office to learn more about SATRA’s services – please email for more information.


SATRA’s China office facility features large training rooms

Each year, SATRA holds a series of technical seminars in Dongguan covering key issues affecting the footwear industry. These events – created for delegates who are new to the footwear industry as well as more experienced personnel wishing to gain an update on the latest thinking in a particular aspect of design and production – continue to prove very popular with our members in China and surrounding countries. The event section of SATRA’s website ( carries details of all scheduled seminars and workshops.

Publishing Data

This article was originally published on page 12 of the July/August 2017 issue of SATRA Bulletin.

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