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MICAM sees boost in visitor figures

Delegate numbers grew from around the world.

Organisers of the MICAM footwear fair have announced that 47,187 visitors attended the latest edition of the Milan-based exhibition – a 6 per cent increase over figures for the September 2016 show. Some two-thirds of these delegates came from outside Italy. The number of Russian buyers was reportedly up by 32 per cent, and the number of visitors from the USA grew by 15 per cent, with 7 per cent more delegates coming from China and Hong Kong. The number of buyers from France increased by 6.7 per cent over the September 2016 figures, with the number of visitors from Germany seeing a 4 per cent boost.

According to Italian prime minister Paolo Gentiloni, who was guest of honour at the MICAM fair, the growth of his country’s GNP, the boost to employment and the recovery of exports – especially in the first six months of the year – are reassuring factors. However, he added that the Italian footwear industry has not yet returned to ‘pre-crisis levels’.

“To protect the footwear industry, in the next budget we intent to include a package of measures to facilitate companies’ innovations and, most of all, to put in place the industry 4.0 system,” he said. “The government’s target is to enhance craftsmanship, skills and the footwear industry with marketing incentives.”

Publishing Data

This article was originally published on page 2 of the November 2017 issue of SATRA Bulletin.

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