Reebok appoints global creative director

Karen Reuther will oversee all of Reebok’s design and brand identities.

Sporting goods producer Reebok has hired Karen Reuther to the role of global creative director, where she will be responsible for all the company’s design and brand identities. Before joining Reebok, Ms Reuther was creative director at US-based design consultancy group Cast Collective, working with such brands as PUMA, Timberland and Vans. She also spent more than a decade at Nike, including eight years as the company’s global creative director.

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This article was originally published on page 4 of the July/August 2018 issue of SATRA Bulletin.

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