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Timberland to take back used footwear

Outdoor brand Timberland has joined with Community Recycling to allow for consumers in the USA to recycle their ‘gently used’ footwear, clothing and accessories – whether they are Timberland products or made by a competitor.

Everyone who shops at a Timberland store now receives a card detailing how to donate their items via the UPS courier company using a free shipping label. By way of a thank you, Timberland is to give all participants 10 per cent off their next Timberland purchase.

All returned items are sent to facilities in Pennsylvania, where they are classified as either ‘reuse’ or ‘recycle’. Some 95 per cent of the donated goods are expected to be selected for reuse. These items will be distributed in more than 50 countries, to people who can sell them to create a livelihood for themselves and their families. The other goods will be ground down for use in insulation or as industrial rags.

“This partnership with Community Recycling expands upon the many efforts we have in place to work toward a more circular economy,” said Jim Pisani, global brand president of Timberland. “It also creates environmental, social and economic value for people around the world, which is always a win.”

Publishing Data

This article was originally published on page 2 of the November 2018 issue of SATRA Bulletin.

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