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SATRA members report positive sales figures

A number of companies producing footwear and other apparel have recently announced increases in their sales during 2018.

As an example, growth in all channels, all geographies and all brands but one is said to have lifted Columbia Sportswear to record revenue for both the fourth quarter and the full year of 2018. The US-based company reported net sales of $917.6 million (£713 million) for the quarter. This represents an 18 per cent increase from the same period in 2017, and outshone estimates by some $69.6 million (£54.1 million). Columbia Sportswear’s fourth quarter net income increased to $113.3 million (£88 million), compared to a net loss of $7.1 million (£5.5 million) reported for the same period of the previous year.

Two other SATRA members in America – Deckers and SKECHERS – have also logged increases in sales during 2018. Net sales by California-based Deckers are reported to have grown by 7.8 per cent during the third quarter of 2018 to $873.8 million (£679 million) compared to $810.5 million (£629.9 million) for the same period in the previous year. “With third quarter results delivered and an updated outlook for the full fiscal year 2019, I am pleased to say that we are now well ahead of schedule to deliver on the long-term strategic goals we laid out two years ago,” said president and chief executive Dave Powers.

SKECHERS Footwear Company has announced record full year sales of $4.64 billion (£3.61 billion) for 2018, and also achieved record fourth quarter sales of $1.08 billion (£839.4 million). This represents an 11.4 per cent increase over the same quarter in 2017, with international wholesale sales having increased by 18.4 per cent and company-owned global retail sales seeing a 7.5 per cent boost. During 2018, the company is said to have shipped a record number of pairs of shoes from its distribution centres in South America, North America, Japan and Europe. International sales reportedly contributed 54.0 per cent of SKECHERS’ total business for the year.

Publishing Data

This article was originally published on page 2 of the March 2019 issue of SATRA Bulletin.

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