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SATRA announces China office expansion

Introducing the new head of the organisation’s Dongguan-based operation and outlining plans for future growth in the region.

SATRA has a new China office general manager following Liam Donnelly’s recent retirement. Anthony Mak brings experience and an in-depth knowledge of project management, footwear manufacturing, sourcing and quality assurance to his new role, and will be responsible for developing SATRA’s operation in China and the rest of Asia. Following his studies at the University of Toronto, Anthony earned an MBA from the UK’s University of Manchester.

SATRA’s technical team is now being expanded to manage the growing demand for the organisation’s quality services and laboratory procedures in China. Three new roles have been created – quality services supervisor, laboratory technician and calibrator.

Further expansion of SATRA’s China laboratory is planned in order to fulfil more footwear and glove testing and to increase testing to Chinese GB standards. This expansion will include a renovation of the China office and will provide additional floor space to cater for new equipment and personnel. During 2019, effort will be made to further improve engagement with SATRA members and promote product efficiency systems to manufacturers and brand owners in the region.

Exciting times ahead

According to Anthony Mak, the future will be a very exciting time for SATRA’s China office, as continuous growth is expected to be seen on product certification, quality services and testing work.

“As an extension of SATRA’s great tradition in Asia, we are well established as a research and testing organisation in the region and continue to better serve our members,” adds Anthony. “We are keen on expanding our network by launching local marketing campaigns on ‘WeChat’, the local social media platform, as well as holding more seminars and open days. We also look forward in China to marking SATRA’s 100-year anniversary with a celebration in autumn 2019.”

The photograph above shows new SATRA China office general manager Anthony Mak (on left) and retiring head Liam Donnelly (fifth from left) with the Dongguan-based team.

How can we help?

Please email info@satrafe.com to contact SATRA’s China office and to discuss the testing services available to companies in the region.

Publishing Data

This article was originally published on page 19 of the April 2019 issue of SATRA Bulletin.

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