PUMA reports growth in revenue
PUMA’s sales grew in its three key regions.
Sportswear manufacturer PUMA recorded a revenue of some £1.1 billion ($1.5 billion) for the first quarter of 2019 – an increase of 15.3 per cent over the same period of 2018. This growth was led by the company’s apparel division, which saw a rise in revenue of 26.9 per cent to £402 million ($522 million). Sales of PUMA footwear totalled £548 million ($713 million) – representing a boost of 9.3 per cent year-on-year. A strong performance was reported in a number of categories, including golf, motorsport, teamsport, running and training.
Growth was achieved across the brand owner’s three key regions, with sales in the EMEA region increasing by 5.7 per cent, purchases in the Americas rising by 16.3 per cent, and the Asia/Pacific region banking an impressive 28.6 per cent growth. Pointing to a growth in all regions and all product divisions, PUMA chief executive Bjørn Gulden commented that it has been a very good start to the year for the company, with the first three months of 2019 being the best quarter it has ever seen.
This article was originally published on page 2 of the May 2019 issue of SATRA Bulletin.