BASF to open Asian 'Creation Centres'
Customers will be able to utilise these facilities to discover, understand and create new and improved products and solutions using BASF materials.
Chemicals giant BASF has announced its intention to establish three ‘Creation Centres’ in the Asia Pacific region, bringing customers and the company’s experts together to transform conceptual ideas into creative solutions. These facilities will be located in Shanghai (China), Tokyo (Japan) and Mumbai (India).
“We will offer a wide range of resources in unique collaborative spaces, to empower designers, engineers and developers to create new products using BASF’s innovative material solutions, and support the emerging design requirements of the market,” said Andy Postlethwaite, senior vice president of performance materials for the Asia Pacific region.
According to BASF, its Creation Centres will be equipped with world-class workshop facilities and resources will be provided to discover, understand and create new and improved products and solutions using BASF materials. Customers can expect to explore materials, use interactive digital tools and participate in idea creation and material consultancy workshops. They will also be able to collaborate with BASF experts on design development through to advanced simulations, while using computer-aided engineering and advanced prototyping.
This article was originally published on page 3 of the June 2019 issue of SATRA Bulletin.