SATRA demonstrates production efficiency system at ACLE event
Reporting on a successful leather show in Shanghai.
The All China Leather Exhibition (ACLE) – a three-day event organised by the China Leather Industry Association (CLIA) and APLF Limited – was recently held in Shanghai – and SATRA was there to meet visitors and to discuss how their company production can be improved. According to the show organisers, ACLE – which was first held in 1998 – is the only international leather fair in China. The exhibition is said to be aimed at Chinese companies which source raw hides and skins, semi-finished leather, chemicals and machinery to manufacture finished leather to be used in the domestic footwear, leathergoods and automotive upholstery sectors. Organisations with a presence at the event included international tanneries, which were showcasing their products and services to domestic footwear and automotive leather importers.
Christine Powley-Williams and Ray Wisken from SATRA’s UK head office were on the SATRA stand to welcome delegates, as were Anthony Mak, Vivien Hsieh, Ken Li and Shirley Yi from the China office. A steady flow of visitors learned about the value of SATRA membership, and saw demonstrations of the new version of SATRA VisionStitch, which they could try out for themselves to see the immediate benefits of correct operative ergonomics and efficient machine setup. Delegates from a variety of industry sectors visited the SATRA stand, including footwear manufacturers and tannery owners, as well as academics and company representatives enquiring about SATRA test equipment, laboratory accreditation and training in leather grading.
A number of well-attended break-out seminars were held during the show, with a presentation being given by Ray Wisken on the subject of ‘SATRA and its production efficiency systems’. Other sessions included ‘The power of branding: creating value versus selling a commodity’, ‘How anti-leather lobbies used anthropology and cognitive dissonance as a tool to develop disliking for natural leather – and its remedy’, and ‘How Chinese designs influence fashions and brands’.
Final attendance figures were not available as this issue of SATRA Bulletin went to press. However, the event organisers estimated that more than 23,000 industry delegates visited to meet representatives from over 1,000 exhibiting companies. The next edition of ACLE – also to be held in Shanghai – is scheduled for 1st to 3rd September 2020.
The photograph at the top of this article shows Vivien Hsieh translating Ray Wisken’s seminar presentation into Chinese.
This article was originally published on page 58 of the October 2019 issue of SATRA Bulletin.