Skechers achieves brand recognition in awards ceremony
Image © Business Wire
Skechers USA received the ‘Best Brand of the Year’ accolade at the 2019 Schuhkurier Awards ceremony held recently in Düsseldorf, Germany. According to the event organisers, Skechers was recognised for its ‘innovative and highly creative collection’. Other observations made during the judging process included the company’s ‘specialised trade orientation, delivery performance and sales growth in the lifestyle segment’. The annual Schuhkurier Awards are held to mark outstanding performance within four categories: ‘best brand’, ‘best shoe retailer’, ‘trade and new media’ and ‘lifework’.
“We are thrilled to be named ‘Best Brand’ by Schuhkurier, and this award celebrates the hard work of our retail partners across Germany who have helped drive growth of the Skechers brand for men, women and kids,” said Michael Greenberg, president of Skechers.
The photograph above shows Christoph Wilkens, managing director of Skechers Germany holding the Schuhkurier ‘Best Brand of the Year’ award, alongside Peter Bödeker (chief executive of Bödeker Schuhhaus, who presented the award) and Marvin Bernstein, managing partner of Skechers S.à.r.l.
This article was originally published on page 3 of the October 2019 issue of SATRA Bulletin.