ECCO opens its first store in India
Having identified a strong potential in the Indian market, ECCO has opened the first of three planned concept stores in India, starting in Gurgaon Ambience shopping mall in Delhi. The mall is said to be the largest in India with a kilometre of shopping experiences on each of its six floors. The other two planned store openings will be in Pune and northern Mumbai. ECCO’s new concept stores in India will encourage consumers to touch and feel the products, and to communicate with ‘highly skilled’ store personnel to find the perfect fit. This marks the beginning of ECCO’s venture in the country. An e-commerce business model is also highly important, and by the first quarter of 2020, customers in India will be able to buy ECCO products online.
This article was originally published on page 4 of the December 2019 issue of SATRA Bulletin.