Small increase in Brazilian exports
Footwear exports from Brazil grossed $967 million (£744.2 million) in 2019, according to the Brazilian Footwear Industries Association (Abicalçados). Although 114.6 million pairs of shoes were shipped – a 0.9 per cent increase in volume over 2018 – there was a 0.9 per cent decline in revenue. Abicalçados highlights that with the US dollar costing more than in 2018, Brazil’s shoemakers could offer more competitive prices to overseas buyers. The yearly figure was also affected by the USA importing more Brazilian footwear to avoid added tax levied on Chinese footwear.
During 2019, the USA imported 11.9 million pairs of Brazilian shoes (up by 10.5 per cent year-on-year) for $197.5 million (£151 million) – a growth of 18.4 per cent compared to 2018. However, the economic crisis affecting Brazil’s second largest overseas market – Argentina – drove down the total average. In 2019, this neighbouring country imported 10 million pairs of shoes for $105.2 million (£81 million), down by 15 per cent and 24.7 per cent respectively. Brazil’s third main footwear market was France, which imported 7.9 million pairs of shoes (up by 7.8 per cent) for $60.4 million (£46.5 million) – a growth of 6.2 per cent.
This article was originally published on page 4 of the February 2020 issue of SATRA Bulletin.