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Deckers Brands achieves record quarter

Third quarter results for Deckers Brands showed it to be the largest revenue and earnings quarter in the company’s history, thanks primarily to a significant increase in sales of Hoka One One sports shoes (named after a Maori phrase meaning ‘to soar’ or ‘to fly’). California-based Hoka One One reported year-on-year sales for this period rose by 63.6 per cent to $93.1 million (£84.7 million), with growth in both the international and domestic markets.

The company was founded in 2009 in France and was acquired in October 2012 by Deckers Brands. According to Dave Powers, president and chief executive of Deckers Brands, Hoka One One has gained new online customers who have discovered the brand. He also highlighted that the brand has been able to create a ‘smooth consumer experience’ through its direct-to-consumer channels and wholesale partners.

Publishing Data

This article was originally published on page 4 of the March 2020 issue of SATRA Bulletin.

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