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Vans LA experience

Vans opened its first community-driven retail and event space in Downtown Los Angeles in February. The 11,500 sqare foot space pays homage to Los Angeles' deep skateboarding roots and thriving art community over two floors featuring work from a number of local makers, a wide range of Vans footwear, apparel and accessories, and a dedicated community experience studio.

"Our Downtown LA store opening signifies a new Vans chapter as we continue our mission and commitment to being community and experience focused," said Carly Gomez, VP of Marketing, Americas at Vans. "Not only will we be opening our doors to the new space, but we will introduce Studio808, located on the second floor of the new store where the community can share their creative energy through workshops, exhibitions and more."

The Vans DTLA store features a dedicated skate shop within the space that stocks hard goods from Los Angeles-based brands like Alva, Baker, Girl, and WKND alongside the full collection of Vans Pro Skate footwear and apparel.

Mitch Whitaker, VP/GM, Americas at Vans commented: "For 54 years, Vans has called California home. We're grateful to be reinforcing the brand's Southern California roots and legacy through this new space that is both reflective of, and designed for, the community and unique experiences."

The brand has also partnered with non-profit organizations Goodwill and Chrysalis who have workforce development initiatives that work with previously homeless and at-risk youth. Vans goal is to hire staff directly from the community in order to develop a diverse workforce.

Publishing Data

This article was originally published on page 3 of the March 2020 issue of SATRA Bulletin.

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