Micam show scheduled for September
The show will continue the 'Alice in Wonderland' theme.
Italian footwear manufacturers association Assocalzaturifici has announced ongoing preparations for the next edition of the Micam footwear exhibition, to take place once again in the city of Milan
The three-day event – the 90th in the exhibition’s history – is planned to open its doors on September 20th. Continuing the show’s ‘Micam in Wonderland’ theme based on Lewis Carroll’s story Alice’s Adventures in Wonderland, the organisers say that they intend to include the enchanted garden, the tea party and the white roses being painted red, all of which feature in the well-known tale.
Assocalzaturifici has stated that a number of other new initiatives would soon be confirmed for the September edition, all of which are aimed at sustaining the footwear sector.
This article was originally published on page 3 of the June 2020 issue of SATRA Bulletin.