Hotter and RHS collaborate to create flowery pumps
Hotter Shoes has collaborated with the Royal Horticultural Society gardening charity (RHS) to launch special edition lace-up pumps which are said to have been designed to help pave a path through Britain’s COVID-19 economic and societal recovery. The joint effort comes as the RHS has been impacted by Coronavirus restrictions, with the number of garden visitors being reduced in the last 12 months due to social distancing. Hotter first collaborated with the RHS in 2019, and this new range is the second collection launched during their two-year partnership.
Two exclusive pattern designs have been produced using seven floral illustrations chosen from the RHS collection of more than 25,000 botanical images. Hotter’s design team created the unique ‘RHS Rose Floral’ using six different floral images and ‘RHS Blue Floral’ incorporating a modern wildflower meadow repeat. Each was created for the Molly canvas shoe and a total of 1,400 pairs have been manufactured at Hotter’s Skelmersdale factory. They are being retailed at six garden centres in the UK and online via the shoemaker’s website.
Claire Pearl, chief product officer at Hotter, said: “Like many other organisations and visitor attractions across the country, the RHS has been severely impacted by the Coronavirus pandemic, and at Hotter we wanted to play our part in raising awareness of this fantastic horticultural charity.”
Shereen Llewellin, RHS licensing executive, enthused about the designs, adding: “With their strong evocation of the joys of meadows and roses, these shoes underline the RHS message about the health benefits of getting outside to enjoy gardens and nature, while adding a touch of flair and style that makes these shoes truly stand out.”
The photograph above shows Hotter’s RHS Blue Floral and RHS Rose Floral pumps.
This article was originally published on page 40 of the May 2021 issue of SATRA Bulletin.