Crocs enters into re-use partnership
US-based Crocs has joined forces with the thredUP platform to launch the ‘Clean Out’ initiative to utilise unwanted items. This new programme is part of the Colorado company’s goal to become net zero by 2030.
“Crocs shoes are incredibly durable and perfectly built for a second life, so encouraging customers to consider re-use is extremely important to us,” commented brand president Michelle Poole. “Crocs and thredUP are both committed to keeping products in use and out of landfills, and we’re thrilled to partner with thredUP to reduce our environmental footprint and bring us one step closer to achieving our net zero goal by taking action to create a more comfortable world.”
US residents are being invited to send any brand of used footwear, apparel or accessory to ThredUP by printing a prepaid shipping label from the shoemaker’s website. All items received must pass a quality inspection before being listed for resale. Consumers whose items are listed by thredUP will receive a shopping credit against the purchase of Crocs products online or in-store.
A number of other brand owners and retailers are also delivering resale experiences to their customers using thredUP’s technology.
This article was originally published on page 4 of the December 2021 issue of SATRA Bulletin.