UGG announces boot refurbishment service
The new scheme is said to be part of the brand’s efforts to make a positive impact through tangible results
As part of its ‘Feel Good’ strategy towards extending the life of its products, footwear producer UGG has teamed up with repair specialist NuShoe to launch a service that has been named the ‘UGGrenew refurbishment programme’.
The company is offering three levels of assistance to customers in the USA. The basic ‘refresh’ service, costing USD 40 (GBP 30), involves the boots being cleaned inside and out to help lift stains, remove odour and condition the leather. This is done with a shampooing process using soaps and oils that are advertised as all-natural products, along with hand brushing of the shearling to restore the knap and steam cleaning. As sheepskin is a very delicate material, the company makes it clear that no guarantee can be given that bad water stains, salt stains, grease, sugar, paint, bleach, or other chemicals will come out during the cleaning process.
The second option – ‘restore’ (charged at USD 60/GBP 45) also involves the shampooing process as well as replacing the old outsole with a new ‘Treadlite’ unit. The ultimate USD 80 (GBP 60) package – called ‘renew’ – involves what the company calls a ‘complete handcrafted restoration’, in which the footwear is cleaned, and updated with new bindings and a replacement outsole.
These services are currently available for UGG ‘Ultra Mini’, ‘Mini’, ‘Short’ and ‘Tall’ classic boots in black, chestnut and grey, and have a turnaround time of three to four weeks, including shipping. NuShoe offers a one-year limited warranty which will cover any defects in workmanship, such as soles separating or stitching coming undone.
This article was originally published on page 4 of the December 2021 issue of SATRA Bulletin.