Under Armour plans circular programme by 2030
The company proposes to build sustainability and circular design principles into at least half of its products by 2027.
US-based sporting goods producer Under Armour has published a new sustainability and impact report which outlines 23 goals and targets that it says would help to drive progress. According to interim chief executive, Colin Browne, the company has an important role to play in addressing impending challenges, and this belief is compelling it to rethink, reinvent and reimagine its products and how they are made.
In its list of goals for the future, Under Armour intends to prioritise material innovations which will produce less waste and create more durable items. Within its plan for developing circular systems by the start of the next decade, the company aims to use more recycled and renewable materials, as well as reduce its single-use plastic brand product packaging by 75 per cent by 2025.
At the start of this year, approximately 40 per cent of fabrics used in the company’s apparel and accessories were made from materials which were capable of being recycled. Under Armour proposes to build principles reflecting sustainability and circular design into at least half of its products by 2027. It also intends to develop chemistry and processes that will enable a large-scale circular footwear programme to be launched by 2030.
This article was originally published on page 3 of the October 2022 issue of SATRA Bulletin.