MICAM draws strong post-COVID attendance
Attendance for the latest edition was 20 per cent higher than for the March 2022 show.
The MICAM footwear show continued its post-pandemic recovery, with 35,470 industry professionals attending this event and a group of other fairs held together in the Italian fashion capital of Milan.
MICAM Milano, leather goods and fashion accessories showcase Mipel, TheOneMilano – featuring ‘Haute-à-Porter’ from high-end fashion designers – and HOMI Fashion&Jewels Exhibition, joined forces under the hashtag ‘#finallytogether’ to welcome buyers from all over the world to Fieramilano-Rho. The number of delegates for this latest edition represented a 20 per cent boost over the attendance figure for the most recent March 2022 show.
A notable number of European visitors arrived from France, Germany and Spain. Buyers also attended from the US and Canada, and Japanese delegates were reportedly back in large numbers. A programme of workshops and events provided opportunities for buyers to assess new developments on the market and learn more about issues of current relevance to the fashion industry.
This article was originally published on page 3 of the October 2022 issue of SATRA Bulletin.