Vibram joins forces in Japanese repair programme
The scheme is scheduled to roll out in Europe, Japan and the US.
Soling manufacturer Vibram is collaborating with Japanese footwear producer Suicoke in its ‘Repair If You Care’ scheme. The programme, which launches in January 2023, will enable customers to have their worn-out Suicoke footwear, such as chunky slides and hiking sandals, repaired with Vibram rubber soles.
The new provision will initially be available at the Vibram Academy workshops located in Athens, London, Paris and Vienna, with plans in place for later expansion to involve shoe repair shops and cobblers in Europe, Japan and the US that are already partners of the sole maker.
“We are ecstatic to share this appreciation of giving the shoes we wear a second life with our long-term friends and partners at Vibram,” said Suicoke’s global brand director, Enrico Pasi. Suicoke was reportedly one of the first footwear producers to adopt Vibram soles and regularly features them in its key styles. The company has also issued a co-branded version of Vibram’s signature Five-Finger shoe.
This article was originally published on page 2 of the October 2022 issue of SATRA Bulletin.