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Ups and downs reported in footwear sales

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According to the Brazilian Footwear Industries Association (Abicalçados), ten million pairs of shoes were shipped from the South American country during November 2022, which generated revenue of USD 95.5 million. Although this figure represents a decrease of 13.4 per cent in volume compared to the same month of 2021, the value increased by 2.5 per cent.

Overall year-to-date results remained positive for the first eleven months of last year. During this period, Brazilian footwear producers exported 129.2 million pairs, worth USD 1.2 billion. This was a rise of 16.7 per cent in volume and by 49 per cent in value when compared to the figures from January to November 2021.

Regarding the situation in Italy over the first nine months of 2022, Giovanna Ceolini – president of national footwear body Assocalzaturifici – stated: “Despite the double-digit increase (13.9 per cent) in sector turnover in 2022, with a forecast of a return to pre-pandemic levels, and the positive signs of most variables, a sharp increase in costs is eroding company margins.” He highlighted that this was particularly due to increases in raw material prices and the unprecedented rise in energy costs.

Nevertheless, exports of Italian footwear in January to September 2022 reportedly reached a record value of EUR 9.35 billion (USD 10.06 billion) – a 23.7 per cent boost over the figures for the first nine months of 2021. During this period, a total of 165.2 million pairs – especially of luxury brands – were sold in foreign markets, representing an increase of 11.7 per cent over 2021 which, while not a record for quantities, was still the best result since 2017. The average price per pair rose by 10.7 per cent to EUR 56.60 (USD 60.88).

Publishing Data

This article was originally published on page 3 of the January 2023 issue of SATRA Bulletin.

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