Skechers to acquire Scandinavia distributor
Footwear and apparel brand owner Skechers has signed an agreement to acquire its existing Scandinavian distributor, Sports Connection Holding. The Sports Connection business comprises 58 existing Skechers retail locations, several e-commerce solutions and over 1,600 wholesale customers. It will become a wholly-owned subsidiary of Skechers, primarily responsible for driving the company’s continued growth in Denmark, the Faroe Islands, Finland, Greenland, Norway and Sweden.
Skechers will continue to conduct business at the former Sports Connection offices and showrooms in Denmark (where its Nordic headquarters are located in the town of Esbjerg), as well as in Finland, Norway and Sweden. Peter Jørgensen, chief executive of Sports Connection, which was founded in 1994 and has been Skechers’ exclusive distributor in the Nordic nations since 2005 has a new role, having been appointed to manage Skechers’ business in all the Nordic countries.
This article was originally published on page 2 of the May 2023 issue of SATRA Bulletin.
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