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New Balance investing in factory expansion

Work has begun on the expansion of US-based athletic footwear producer New Balance’s current factory in Skowhegan, Maine. Reported to involve a USD 65 million investment, this project will double the factory’s production capabilities through a 120,000 square foot single-storey addition that is scheduled for completion by the end of 2024, and add an estimated 200 new jobs to the existing 270-strong workforce. An additional 20,000 square feet of the existing five-storey factory building are also being renovated, and current manufacturing operations will continue during the construction phase. The expansion at the Skowhegan site – which was acquired by New Balance in 1981 – is said to reflect the company’s strong commitment to domestic manufacturing.

“Manufacturing has always been at the core of our company culture,” said Joe Preston, New Balance president and chief executive. “Our Maine associates have proven that high-quality athletic footwear can be produced in the US. Our Skowhegan factory expansion ensures their skilled craftsmanship and dedication to continuous improvement will help us meet our significant US and global consumer demand and drive future business growth.”

During the groundbreaking ceremony, New Balance announced a USD 250,000 gift to the local Kennebec Valley Community Action Programme. This will support the Skowhegan Area Early Childhood Education Centre that will be built as part of a new community school for children in the region.

The photograph above shows New Balance executives, senior managers and other dignitaries sharing in the factory's groundbreaking ceremony.

Publishing Data

This article was originally published on page 2 of the June 2023 issue of SATRA Bulletin.

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