DEICHMANN unveils TV show-based collection

Bluey is said to be the number one pre-school TV show in many countries.

European footwear retailer DEICHMANN has launched a range of kids’ shoes and accessories featuring characters from the ‘Bluey’ animated TV programme. This collection will feature sandals, slippers and sneakers, as well as backpacks, bags, luggage and wallets, and is available both in-store and online in the UK and 25 countries around continental Europe. The release was supported with an omnichannel marketing campaign which included an online video commercial, e-shop, social media presence, search engine advertising, a newsletter and a PR launch event.

Bluey – which follows the adventures of a ‘blue heeler’ puppy – is reportedly the top pre-school show on the Disney Channel in Germany and holds the same position on CBeebies and Disney+ in the UK. It is also said to be the sector’s

most-streamed series in the USA during 2024, the top children’s broadcast show in Australia on broadcast television, and the most-watched programme ever on ABC iview.

Publishing Data

This article was originally published on page 4 of the April 2025 issue of SATRA Bulletin.

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