On opens second Tokyo store

The On brand now sells its footwear through two Tokyo stores.

Swiss footwear producer On has opened a second flagship store in Tokyo, thus expanding its retail footprint in Japan. The company also hosted an ‘On Labs Tokyo’ event in September to launch its LightSpray technology in the Asia-Pacific (APAC) region. The store opening coincided with the city of Tokyo hosting the World Athletics Championships which were held from September 13th to 21st.

“Tokyo 2025 represents a defining moment for On as we continue our hyper-growth strategy across Asia, showcasing the very essence of our premium brand across retail, innovation, and elite performance,” stated On co-founder, Olivier Bernhard.

In the second quarter, the company’s sales in the APAC region are said to have grown by 42.9 per cent on a reported basis and 110.9 per cent on a constant currency basis, to USD 247 million.

Publishing Data

This article was originally published on page 2 of the October 2025 issue of SATRA Bulletin.

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