Key stake acquired in PUMA

China-based Anta Sports has reportedly entered into a purchase agreement with investment firm Groupe Artémis to acquire a 29.06 per cent stake in sports giant PUMA for EUR 1.5 billion (GBP 1.3 billion/USD 1.77 billion). Anta currently manages several international brands while combining brand management with retail operations, and has been involved in the sporting goods industry for over 30 years. It operates in China, southeast Asia, the Middle East, Africa, North America and Europe.

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This article was originally published on page 2 of the March 2026 issue of SATRA Bulletin.

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