Crocs opens first UK full-price store

The new London store will present the company’s full adults’ and children’s footwear ranges, as well as its accessories collection.

The Crocs company has opened its first full-price store in the UK. This 1,500 square foot facility is located at the Westfield Stratford City shopping complex in East London, and is being used to showcase the company’s full adults’ and children’s footwear and accessories ranges.

According to Adrian Holloway, senior vice president and general manager of EMEA at Crocs, the opening of the first full-price Crocs store in the UK marks the latest phase of the company’s 2026 retail strategy, which is aimed at scaling the brand in the most strategically important European markets.

“The Westfield Stratford City store is a physical touchpoint for consumers and will drive global brand heat and engagement through the main collections as well as strategic collaborations, including our latest partnership with the Lego Group,” he added. “This fabulous new Crocs store will also help us to continue connecting directly with our passionate communities of customers.”

Publishing Data

This article was originally published on page 2 of the April 2026 issue of SATRA Bulletin.

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