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Nike cuts costs with lighter shoeboxes

Plans have been announced by Nike to reduce the weight of the cardboard in its shoebox packaging by 10 per cent, which will generate cost savings through less material use.

The company aims to cut overall manufacturing waste by 10 per cent, building on the 35 per cent reduction which it has already achieved in its footwear production operations over the past decade.
According to a Nike statement, its single greatest waste item across the whole value chain is corrugated cardboard. Members of staff are reported to have worked for a number of years on reducing the overall content in the company’s boxes, and have developed alternatives with various degrees of success for recyclability and performance.

A 2006 assessment revealed the proportion of waste generated by Nike originating from product packaging, manufacturing and packaging/shipping. The company is working with contracted finished-goods manufacturers to assist them to reduce material use.

Publishing Data

This article was originally published on page 2 of the June 2012 issue of SATRA Bulletin.

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