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Selecting models for fit assessment of footwear

How to select suitable model wearers in order to gain a representative assessment of the fitting properties of footwear.

Many companies rely on using one person to model their shoes when checking the fit properties of sample footwear from their own factories or from third-party sourcing companies. This process is of paramount importance to sales and customer satisfaction. It is therefore essential that the model – whether male or female, young or elderly – is representative of the target market.

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