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DNA marking and traceability

Revealing how this new technology works and its application within the global footwear industry.

Pressure on brand owners to both meet and validate claims of ethical production is increasing. This has resulted in a need for increasingly more reliable methods of tracing and validating products. One of the more innovative methods of achieving this involves the use of deoxyribonucleic acid (DNA) as a marker to track products from the raw materials through to the finished goods.

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